Yugra

Rebranding of the national TV channel Yugra: creativity and implementation

YUGRA

project | rebranding of Yugra TV channel
done |
TV channel logo
captions design package
identification captions
programs design
graphic design of the News program
studio design
idea | 
The whole image of the channel was based on the Paper concept. The flexibility of paper and its abstract nature help create conventional spaces inhabited by people that look familiar to the viewers of the channel – generalized characters representing the residents of Yugra. Especially for the TV filming process the designers of the studio created a paper model of Yugra with drillers, houses, schools, forests, and mountains. The white color of the graphics helps the viewers submerge into the endless snow of the North and indicates the harsh land of Siberia or, as it is also called, Yugoria.

production |  Shandesign © 

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