ADIDAS

A series of commercials for ADIDAS Original & ADIDAS Performance collections

ADIDAS

Dance has no borders, nationalities, here each of us can be himself. Our movements, our energy create new worlds where there seemed to be nothing.

The path of everyone in art is complicated, but, in the end, you will always find like-minded people, support - your team, your tribe!

It's beautiful, it's about freedom, it's Dancing!

ABOUT THE PROJECT

project | ADIDAS look book

made | development of a creative concept, script and production of a series of commercials for new collections ADIDAS Original & ADIDAS Performance

by order |

ADIDAS Russia

The Story Lab

TNT TV Channel

eam ADIDAS Russia

brand activation | Alina Minochkina

category manager adidas Performance | Maria Ivanova

brand-communication adidas | Ivan Delmakov

director of brand communications and PR | Karasev Eugene

senior category manager adidas Performance | Stupnikov Igor

TEAM SHANDESIGN.PRO

director | Sergey Shanovich

production | SHANDESIGN.PRO commissioned by The Story Lab / ADIDAS Russia

                                         

BACKSTAGE

Works

Все работы