ony Pictures Television

A series of commercials for the promo campaign of Sony Pictures Television's new season from SHANDESIGN.PRO

ABOUT THE PROJECT

A new promotion for Sony Pictures Television from SHANDESIGN.

Sony Pictures Television (SPT) is one of the world leaders in the production and distribution of films, serials, programs for family viewing and theater premieres for various platforms: on-air and cable television, as well as digital distribution.

The stars of domestic cinema and television creatively present a unique concept of brands and help the viewer to build an association with the attributes of each of them. The development of scenarios and production of a series of commercials for Sony Sci-Fi, Sony Channel and Sony Turbo TV channels was carried out by the SHANDESIGN studio.

Her characters were Russian actors Artem Tkachenko, Lyubov Tolkalina and Denis Shvedov.

 

made |

strategy and slogans of TV channels

selection of new promoters

production of commercials ID / TV openers

SONI SCI-FI

Incredible Artem Tkachenko, became the hero of the promotional campaign of the television channel Sony Sci-Fi, a guide to the unknown world for the audience. Artem appears in the image of a super hero. The image of Artem perfectly reflects the positioning of Sony Sci-Fi, a TV channel captivating the world of the inexplicable and supernatural, and the slogan sounds like this: "Do you see it too?"

 

production | SHANDESIGN.PRO © 2017 commissioned by Sony Pictures Television

SONI SCI-FI

#WINDOW         

SONY SCI-FI

#WALL

 

SONY SCI-FI

#CRYPTOREALITY

SONY TURBO

TV channel Sony Turbo will present the star of the TV series Denis Shvedov. The hero of Sony Turbo radiates charisma and confidence and confirms the slogan of the TV channel - "Cool character!". For the TV channel Sony Turbo Denis reincarnated champion ring and agent.

 

production | SHANDESIGN.PRO © 2017 commissioned by Sony Pictures Television

SONY TURBO

#BOX

SONY TURBO

#AGENT

SONY TURBO

#FATHER

SONY CHANNEL

Lubov Tolkalina became the heroine of the promo campaign Sony Channel. Before the actress was the task to reveal the multifaceted world of a woman, with its beauty, sensuality, brightness, inspiration and uniqueness.

Lubov harmoniously accustomed to the image of the heroine of the Sony Channel, viewers of the TV channel will be able to see the actress in the image of a gentle and domestic sweetheart.
 

production | SHANDESIGN.PRO © 2017 commissioned by Sony Pictures Television

SONY CHANNEL

#KITCHEN

SONY CHANNEL

#PHOTOSESSION 

SONY CHANNEL

#PAINTS

SONY CHANNEL

#DANCE

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