ony Pictures Television

A series of commercials for the promo campaign of Sony Pictures Television's new season from SHANDESIGN.PRO

ABOUT THE PROJECT

A new promotion for Sony Pictures Television from SHANDESIGN.

Sony Pictures Television (SPT) is one of the world leaders in the production and distribution of films, serials, programs for family viewing and theater premieres for various platforms: on-air and cable television, as well as digital distribution.

The stars of domestic cinema and television creatively present a unique concept of brands and help the viewer to build an association with the attributes of each of them. The development of scenarios and production of a series of commercials for Sony Sci-Fi, Sony Channel and Sony Turbo TV channels was carried out by the SHANDESIGN studio.

Her characters were Russian actors Artem Tkachenko, Lyubov Tolkalina and Denis Shvedov.

 

made |

strategy and slogans of TV channels

selection of new promoters

production of commercials ID / TV openers

SONI SCI-FI

Incredible Artem Tkachenko, became the hero of the promotional campaign of the television channel Sony Sci-Fi, a guide to the unknown world for the audience. Artem appears in the image of a super hero. The image of Artem perfectly reflects the positioning of Sony Sci-Fi, a TV channel captivating the world of the inexplicable and supernatural, and the slogan sounds like this: "Do you see it too?"

protagonist | Artem Tkachenko

 

TEAM SHANDESIGN.PRO

director | Sergey Shanovich

operator | Alexey Perevalov

Executive Producer | Oleg Selistra

creative producer | Tatyana Filimonova

co-producer | Anastasia Sovashchenko / Marianna Salovskaya

art director | Denis Dermenev

costume designer | Daria Kraeva

makeup artist | Polina Mechkovskaya

gafer | Alexander Kozlenko

focus-puller | Maria Kottsova

site director | Rostislav Musaev

administrator | Innokenty Hudimov

edition on site | Vladimir Bobrovsky

photographer | Alexander Emauz

sound engineer | Igor Gladkyi

graphics | Ilya Korolev

edition | Konstantin Guryanov / Timur Ibragimov

producer post-production | Oleg Selistra

 

TEAM Sony Pictures Television

CEO | Sergey Plotnikov

PR-interaction and contacts for the press | Anna Mitina

Marketing Manager | Maria Goroshko

 

production | SHANDESIGN.PRO © 2017 commissioned by Sony Pictures Television

SONI SCI-FI

#WINDOW         

SONY SCI-FI

#WALL

 

SONY SCI-FI

#CRYPTOREALITY

SONY TURBO

TV channel Sony Turbo will present the star of the TV series Denis Shvedov. The hero of Sony Turbo radiates charisma and confidence and confirms the slogan of the TV channel - "Cool character!". For the TV channel Sony Turbo Denis reincarnated champion ring and agent.

protagonist | Denis Shvedov

coach | Andrey Boupas

 

TEAM SHANDESIGN.PRO

director | Sergey Shanovich

operator | Igor Grinyakin

Executive Producer | Oleg Selistra

creative producer | Tatyana Filimonova

sports producer | Dmitry Dermenev

fight director | Andrey Boupas

sparring partner | Artem Hovhannisyan

co-producer | Anastasia Sovashchenko / Marianna Salovskaya

assistant director | Veronika Arazova

artistic director | Anna Schmidt

gaming transport | Alexander Monukhin

costume designer | Daria Kraeva

makeup artist | Polina Mechkovskaya

gafer | Alexey Chugreev

focus-puller | Ruslan Osipov

site director | Rostislav Musaev

edition on site | Vladimir Bobrovsky

photographer | Alexander Emauz

sound engineer | Igor Gladkyi

composer | Vitaliy Baldych

graphics | Fuat Bikbulatov / Andorei Stankevich

edition | Konstantin Guryanov / Timur Ibragimov

producer post-production | Oleg Selistra

 

TEAM Sony Pictures Television

CEO | Sergey Plotnikov

PR-interaction and contacts for the press | Anna Mitina

Marketing Manager | Maria Goroshko

 

production | SHANDESIGN.PRO © 2017 commissioned by Sony Pictures Television

SONY TURBO

#BOX

SONY TURBO

#AGENT

SONY TURBO

#FATHER

SONY CHANNEL

Love Tolkalina became the heroine of the promo campaign Sony Channel. Before the actress was the task to reveal the multifaceted world of a woman, with its beauty, sensuality, brightness, strength and uniqueness.

Love, harmoniously accustomed to the image of the heroine of the Sony Channel, viewers of the TV channel will be able to see the actress in the image of a gentle and domestic sweetheart.

main heroine | Love Tolkalina

hero | Maxim Zaritovsky

 

TEAM SHANDESIGN.PRO

director | Sergey Shanovich

operator | Pavel Kapinos

Executive Producer | Selistra Oleg

creative producer: Adel Frolova

co-producer | Anastasia Sovashchenko / Marianna Salovskaya

assistant director | Veronika Arazova

art director | Denis Bykov

props | Sergey Kibisov

costume designer | Diana Kozayeva

gafer | Vecheslav Timonin

focus-puller | Denis Suslov

site director | Rostislav Musaev

administrator | Innokenty Hudimov

edition on site | Vladimir Bobrovsky

photographer | Igor Stramous

sound engineer | Stanislav Paushev

graphics | Aslan Zubayraev, Fuat Bikbulatov, Ekaterina Piskunova

edition | Konstantin Guryanov, Timur Ibragimov

producer of post-production | Selistra Oleg

 

TEAM Sony Pictures Television |

CEO | Sergey Plotnikov

PR-interaction and contacts for the press | Anna Mitina

marketing manager | Maria Goroshko

 

production | SHANDESIGN.PRO © 2017 commissioned by Sony Pictures Television

SONY CHANNEL

#KITCHEN

SONY CHANNEL

#PHOTOSESSION 

SONY CHANNEL

#PAINTS

SONY CHANNEL

#DANCE

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