CALVIN KLEIN CK One

Director Sergey Shanovich filmed Ulyana Pylaev and Anton Panufnik - the stars of the project “DANCES on TNT” - for a new fragrance advertisement.

about the project

" You are unique! Be yourself!" - slogan of Calvin Klein's new unisex-perfume CK One

Ulyana Pylaeva and Anton Panufnik are the stars of the DANCE show in Sergey Shanovich's new joint work with SHANDESIGN and TNT design teams . 

Minimalistic backgrounds without unnecessary details allowed us to focus on heroes and choreography. Particular attention was paid to lightening to create a neutral space. Dancers in the choreography of Dmitry Cherkozyanov were able to perfectly convey the energy of the fragrance, designed to emphasize the uniqueness of each of us.

 

Main characters | Ulyana Pylaeva and Anton Panufnik.

Dancers | Diana Mardini, Julia Akulina, Pavel Zatsepin, Daniil Kazak, Artem Nefedov

 

SHANDESIGN team:

Stage Director | Sergey Shanovich

Director of Photography | Alexey Zaykov

Executive Producer | Veronika Arazova

Line Producer | Julius Kim

Edition on site | Vladimir Bobrovsky

Editing director | Ruslan Dzhalyukov

Stylists and Makeup Artists | Alena Verkholantseva, Marta Dubnitskaya, Sofia Kalman,

Art Department | Sergey Kibisov

Gafer | Pavel Stepanov

Steadicam | Victor Glazunov

Director assistant | Margarita Bylinskaya

Site Administrator | Alexander Orlov

Special Effects | Evgeny Golikov

Photo Backstage SD | Alexander Emauz

Photo Digital TNT | Igor Stramous

Colorist | Andrey Savchuk

Choreographer | Dmitry Cherkozyanov

 

TNT Channel:

Maria Ageeva

Olesya Nagornaya,

Alexander Demidov,

Anastasia Rysyatova,

Komarov Alexey,

Santa Puzinkevics

 

Client / Agency:

Maria Sayanova,

Irina Berezovskaya,

Maria Naumova

15 sec version

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